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insurance gaps

True Umbrella Can Fill Insurance Gaps

Have you checked your insurance policy exclusions? ‘True umbrella’ can fill the gaps.

Insurance might be considered a boring topic. But here’s a true and interesting story: A number of years ago in Chicago, an insurance company made possible the detonation of the infamous “Bartman Ball.” No other insurance company would insure the event.

For those not familiar with the story, the Bartman Ball was the baseball missed by Chicago Cubs outfielder Moses Alou (see video) in 2003 when Cubs fan Steve Bartman unfortunately reached over the left field fence and interfered with the catch. The Cubs went on to lose Game 6 of the National League Championship Series and the ball (and Bartman) achieved wide notoriety.

The hated ball ended up being owned by Chicago restaurant owner Grant DePorter. As a promotional stunt and charity event, DePorter decided to publicly blow it up as a good luck gesture for the Cubs.

However, he needed liability insurance to explode the ball, but policies excluded such an event. Insurance entrepreneur Rick Lindsey, who now heads XINSURANCE, heard about the dilemma. He quickly consulted with explosive experts who told him the detonation probably wouldn’t do any damage. So Lindsey’s company insured the demolition of the Bartman Ball (see video) – and Lindsey very much enjoyed doing it.

Lindsey is an insurance innovator, maverick and iconoclast. He doesn’t follow the insurance crowd. He still enjoys insuring high-risk activities, and filling the gaps and exclusions in other company’s policies.

Most insurance companies are timid and highly risk-averse. That’s why they place exclusions in their liability policies, even in their so-called “umbrella” policies. They don’t want to cover high-risk activities, so they exclude them in the fine print.

Lindsey frequently encourages individuals and businesses purchasing liability insurance to read the fine print – look for the gaps, limitations and exclusions. For example, will your insurance company cover claims resulting from COVID-19 infections? Or damage caused by an active shooter? Or riots or civil unrest?

XINSURANCE will fill those gaps and exclusions with “True Umbrella” coverage. “If you like your insurance, keep your insurance,” says Lindsey. “But you’d be surprised what those policies don’t cover. We’ll work with your agent to seamlessly fill those gaps in your existing policy, providing true peace of mind.” And yes, this applies to everyone who needs individual and commercial liability insurance.

Insurance agents are quickly learning that XINSURANCE isn’t a competitor, but instead allows them to sell a specialty, enhanced product that other companies don’t offer.

Today, XINSURANCE covers 700 risk classes, and is adding more. The firm insures sky-diving and parachuting, bungee jumping, avalanche experts, rock climbing and river running guides and outfitters, gymnastics and aerial arts, heli-skiing, and so forth. XINSURANCE will insure just about anything – corn mazes, acro-yoga, guard dogs, circuses, exotic pets, taverns, dating websites, midwives, hot air balloons, water parks, trampoline parks, concealed carry permit holders, and many more.

Because XINSURANCE has decades of experience covering categories that other companies exclude, it has no hesitation to fill the gaps and cover the exclusions.

For example, a pet-loving homeowner might have a good overall liability policy, except that the policy won’t cover the owner’s pit bull, or the trampoline in the backyard. XINSURANCE will step in and fill those gaps, working with the homeowner’s existing insurance agent.

Check the exclusions in your liability policies. Be wary of gaps. “True umbrella” insurance can provide complete peace of mind.


Rick LindseyReviewed by Rick Lindsey, President, Chairman, and CEO of XINSURANCE

Rick Lindsey hails from Salt Lake City, Utah. He began working in the mailroom of his father’s Salt Lake City insurance firm, getting his introduction to the business that became his lifelong career. Lindsey quickly rose through the ranks while working in nearly every imaginable insurance industry job. As an entrepreneur, specialty lines underwriter, claims specialist, risk manager, and a licensed surplus lines broker, Rick Lindsey is highly skilled in all levels of leadership and execution. As he progressed on his career path, Rick discovered an urgent need for insurers willing to write policies for high-risk individuals and businesses. He was frequently frustrated that he could not provide the liability protection these entities desperately needed to safeguard their assets. He also formed the belief that insurance companies acted too quickly to settle frivolous claims. Lindsey decided to try a different approach. He started an insurance company and became the newly formed entity’s CEO. This opportunity has enabled Rick to fill a void in the market and provide a valuable service to businesses, individuals, and insurance agents who write high-risk business. XINSURANCE also specializes in helping individuals and businesses who live a lifestyle or participate in activities that make them difficult for traditional carriers to insure. If you’ve been denied, non-renewed, or canceled coverage, don’t give up quite yet. Chances are XINSURANCE can help.