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xinsurance press release

XINSURANCE Launches TRU Umbrella Specialty Insurance for People Not Risks

 November 20, 2023, Salt Lake City, UT.  XINSURANCE, a leading provider of specialty liability insurance solutions, is proud to announce the launch of TRU Umbrella, a revolutionary insurance product designed specifically for gun owners who value their rights, freedom, and the protection of their firearms.

Gun ownership is a deeply cherished right for millions of Americans, however, traditional insurance policies often leave gun owners exposed to significant gaps and exclusions. XINSURANCE’s TRU Umbrella is a comprehensive solution that fills these gaps, providing firearm and concealed carry coverage like no other.

“At XINSURANCE, we understand that gun ownership comes with unique responsibilities,” said Rick J. Lindsey, President & CEO of XINSURANCE. “TRU Umbrella is not just another insurance product; it is real insurance that offers tailored coverage based on each individual’s specific needs. We are proud to be the trusted partner for gun owners who prioritize the protection of their valuable assets.”

TRU Umbrella offers a wide range of benefits, including:

  1. Firearms and Concealed Carry Coverage: TRU Umbrella can provide coverage solutions* for both open and concealed carry, encompassing firearms liability, legal liability for accidental discharge, bond payment, income interruption, and legal defense. Gun owners can have peace of mind knowing they are protected in various scenarios, ensuring their rights and assets are safeguarded.
  2. *Provided up until a court of competent jurisdiction enters a finding of guilt, at which time no further coverage is available under the policy.
  3. Comprehensive Protection for Work, Home, and Play: TRU Umbrella provides coverage solutions, beyond your firearm, that can protect you in various aspects of your life. Whether you need coverage for a business that you own, your personal residence, or your recreational activities, TRU Umbrella offers insurance solutions that are tailored to your needs.
  4. Insurance Services Under One Roof: With TRU Umbrella, gun owners have access to flexible underwriting, risk management, and claims handling, all conveniently located under one roof. XINSURANCE will act as your insurance partner, working tirelessly to support you when an incident, claim, or lawsuit occurs.
  5. Customized Coverage for Individual Needs: XINSURANCE believes in personalized protection. TRU Umbrella allows gun owners to schedule coverage for specific risks that may not be covered by other policies, ensuring comprehensive protection tailored to their unique circumstances.

“We stand by our promise to provide true peace of mind to gun owners,” added Lindsey. “XINSURANCE has over 40 years of experience in the industry, and we are dedicated to fighting for our clients when no one else will. When something goes wrong, there is usually plenty of blame to go around. If an incident, claim, or lawsuit occurs, you’ll be glad to have XINSURANCE on your side.”

TRU Umbrella isn’t just for firearms owners. It’s for any business or individual in need of specialty coverage that fills the gaps in their traditional insurance policy. It can provide coverage solutions for pet owners, property owners, business owners, watercraft, and much more.

For further information about XINSURANCE and the TRU Umbrella coverage, reach out to us today.


XINSURANCE is a DBA of Evolution Insurance Brokers, LC (“EIB”), an excess and surplus lines insurance brokerage, providing specialty liability insurance solutions. The company offers insurance solutions when an individual or business has been denied, canceled, or non-renewed by another insurance carrier.

For press inquiries, please contact:

Barbara Malkowski, SVP Marketing,